As Microsoft began to reinvent themselves as hardware designers and makers, they reached out to Cinco to help them establish that as part of their brand. We strove to help write that new burgeoning story for Hardware at Microsoft, helping raise awareness and attract the next generation of innovators to create at Microsoft. The focus was telling authentic stories about the design and manufacturing of the most innovative hardware at Microsoft, humanizing the process.
My role was to design and layout the elements, printed and digital. I also helped direct the photo shoot for the Surface Hub, a giant capacitive touch screen as seen on national telecasters.
Agency: Cinco Design
CD: Sean Barrett
Senior designer: Melissa Chan
Account manager: Josh Beyer