Nike approached us with their Nike Football design and asked us to make something that felt like that, but with the baseball edge. Always for the challenge, we set to task making things look sharp and clean for them. We used the baseball diamond with its 45-degree angle, to call forth the feeling of baseball. We rounded the base to run home for a total clutch moment. My role was design of the system that could be applied to all teams in Nike's repertoire.
Agency: Cinco Design
CD: Sean Barrett
ACD: Mark Beard
Producer: Maija Klarin
Account manager: Josh Beyer